Rory markets new opportunity

Sixteen-year-old Rory McAinsh from Stenhousemuir, Falkirk, Scotland,  began his Marketing apprenticeship with Yard Direct Ltd, a specialist supplier of roof windows based in Stirling.

He has been actively involved in the marketing and supply of roof windows and a range of other construction products to contractors. He has become a key player in recommending the right window fittings and securing competitive prices, and this hands-on experience has boosted his skills in sales and marketing.

Over the course of his apprenticeship, McAinsh’s knowledge of construction products, including different types of roof windows and installation methods, has expanded significantly.

This newfound expertise empowers him to provide valuable advice to Yard Direct’s customers, elevating their experience when ordering construction supplies. 

A typical day involves juggling work tasks, responding to customer inquiries, and managing coursework.

He has benefited from the mentorship of his supervisors and experienced colleagues at Yard Direct, who have given him guidance and shared their knowledge. Shadowing them has enabled him to grasp the essential procedures and best practices in the marketing of construction products.

“My advice to other apprentices would be to take everything you can, absorb everything you learn so you can get the absolute most out of your apprenticeship. With that, hopefully, you can progress along your journey even further.”